by David Matthew

Intuit launched QuickBooks® in 1998, building off the success of their home financial software, Quicken. Since then, QuickBooks has dominated the small business accounting software market. Just 10 years after being rolled out, QuickBooks claimed 94% of the market.

And that would be the end of the story if not for a little (or rather big) thing called the cloud. Software as a service (SaaS) is revolutionizing the way people use accounting software. While QuickBooks was quick to offer an online version, a number of new vendors are using the cloud to innovate rapidly and address the perennial challenges of ease-of-use and affordability in the small business accounting software market.

Ironically, while Quickbooks has succeeded due to its low price point and ease of use, these new online accounting vendors are demonstrating that small business accounting software can never be cheap enough or easy enough to use.

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